IGI Featured in Automotive Design Case Study


Case Study: The Wall brings design at the Hyundai America Technical Center to life (and Video) developed by Samsung features the IGI PowerWall installed at Hyundai by Immersion Graphics, Inc. (IGI). Our history with Hyundai goes back to 2003 when we built their first IGI PowerWall at their Ann Arbor, Michigan Design Center.

Digital Design at a 1:1 Scale

"Having proven the value of the digital design process, the design team at Hyundai America Technical Center, Inc. (HATCI) was looking for a digital display to take their ideating to the next level. The center’s existing screens couldn’t deliver the color definition required of the team’s modern design techniques, and most nascent display technologies lacked the resolution necessary for automotive design. HATCI needed a display that would allow the designers to view their work in true color and high resolution. But more than that, the team needed a screen that could provide a full-size side view of a new vehicle, without taking up valuable floor space in the studio."

Read the full Case Study here on Samsung Insights >>

We were one of the first companies to show the automotive community Samsung's "The Wall" technology back in 2019 at our 4K Forums in Detroit and Los Angeles. Since then, IGI has installed over 11 PowerWalls based on the Samsung COB technology. When we showed Hyundai the new Samsung The Wall they were excited.

Watch the Case Study Video.

About IGI:

Immersion Graphics, Inc. (IGI) provides audio visual design, engineering, consulting, product sales, control system programming, custom fabrication, installation, preventative maintenance, and extended support services out of its headquarters location in Detroit and west coast operation in Los Angeles. Additional offices are located in Indianapolis, and Grand Rapids.

Founded in 1998, IGI has installed numerous large-scale, ultra-high resolution systems throughout the U.S. in the automotive, higher education, medical, financial, and energy transmission markets, and for the United States military and other government agencies. Applications include industrial design, engineering and data visualization, mission-critical command & control room environments, presentation systems, video conferencing, digital signage, and a variety of commercial AV solutions for emerging markets where the simultaneous visualization of 3D models and complex data by a group is essential to effective decision making. To get an in depth look at what we do, see our website at www.werigi.com, we are IGI.

IGI is minority owned, veteran owned, and a small business and SBA 8(a) program graduate.