IGI DesignView for Portable Automotive Visualization

During their design cycle throughout the years, many automotive companies used large rolling boards to hang full scale automotive prints for reference. These portable boards were typically located in the clay studio area of the design centers and were moved between current clay models in production to facilitate design intent and provide detailed information on the vehicle concept.

These boards were very static in nature, and very large and expensive prints had to be created to portray the original intent of the design, and then reprinted for any changes made to the design. Along with the large prints, other information including schedules, charts, and other design ideas were also manually pinned to these rolling boards.

For many years, the automotive design community desired the ability for these boards to be more dynamic, collaborative, and in some ways capable of a design review similar to that of the permanently integrated IGI PowerWalls used in other areas of the design center.

IGI has researched many technologies over the last two decades in order to achieve this, including high resolution matrix LCD panels and direct-view LED panels. The LCD panel configuration was never a good option because of the borders between panels and their ability to remain powered on, color calibrated and bright enough for the amount of usage required. In the past, direct-view LED did not provide enough resolution or image quality and were very cost prohibitive.

With the latest generation of Samsung COB direct-view LED (The Wall), this technology now not only provides an incredible photorealistic image quality but is also affordable. Over the past several years, IGI has been designing and installing many automotive based PowerWalls and other large displays based on this new micro LED technology.

IGI can now fulfill the need for digital rolling boards. The IGI DesignView incorporates one of 3 micro-LED pixel pitches (.8, 1.2, 1.6) into an all-aluminum, extremely rigid, portable, completely self-contained, design review board.

Full scale visualization on the go.

One benefit of this solution is a DesignView can be moved throughout the facility and to the audience, versus being in a permanent location. Visualization on the go.


All of the electronic components and workstation are located in the base of the system, out of view, and protected. The DesignView can be configured with either single-sided or dual-sided displays.

A DesignView display of roughly 21’ X 6’ with an 8x4 cabinet layout has an aspect ratio of 32:9 (two 16:9 right next to each other). That said, because of the nature of the technology, the IGI DesignView can be configured to any physical size.

Additional benefits of the DesignView include being very easily moved by hand, and the ability to quickly change designs, view many types of content, and ultimately spur quicker decision making and collaboration.

About IGI:

Immersion Graphics, Inc. (IGI) provides audio visual design, engineering, consulting, product sales, control system programming, custom fabrication, installation, preventative maintenance, and extended support services out of its headquarters location in Detroit and west coast operation in Los Angeles. Additional offices are located in Indianapolis, and Grand Rapids.

Founded in 1998, IGI has installed numerous large-scale, ultra-high resolution systems throughout the U.S. in the automotive, higher education, medical, financial, and energy transmission markets, and for the United States military and other government agencies. Applications include industrial design, engineering and data visualization, mission-critical command & control room environments, presentation systems, video conferencing, digital signage, and a variety of commercial AV solutions for emerging markets where the simultaneous visualization of 3D models and complex data by a group is essential to effective decision making. To get an in depth look at what we do, see our website at www.werigi.com, we are IGI.

IGI is minority owned, veteran owned, and a small business and SBA 8(a) program graduate.

New Call-to-action